Building the standard businesses can trust.
Truence exists because founders keep being asked to make their biggest decisions on numbers that were never built to agree with each other.
Five thousand dollars, and no one could tell him where it went.
A founder put five thousand dollars into advertising for a business he had just started. Within the hour, the dashboards reported success. The bank reported something else — the money was gone, and no customers had arrived.
He had spent his career in banking, audit and fraud investigation. Tracing money to its source was the work he knew best. And still, nobody could tell him whether the money he had just spent had made him any.
That distance — between what he was told and what actually happened — is where Truence begins. He built the answer himself and verified it against the only record that settles an argument: the bank.
Every system tells the truth about a smaller question.
None of these systems is dishonest. Each answers a narrower question than the one a business actually needs answered. Truence was built to close the distance between what gets reported and what is real — and to keep closing it wherever commerce opens a new one.
A store counts the order the moment it is placed. The processor takes its fee later. A refund lands the following week. The payout arrives after the month has already closed. One sale, five systems, five different numbers.
TrueRevenue follows every order through to the deposit that cleared it and names each fee, return and reserve along the way — so you report, plan and pay tax on one figure that holds up.
Every ad platform grades its own performance. Two of them can claim credit for the same customer on the same day. A pixel sees a click; it never sees whether the money arrived, or what survived fees and returns.
TrueMarketing prices every growth dollar against cash that actually settled, so you back the channel that is genuinely paying you and move budget with conviction instead of hope.
A plan built on estimates inherits every error inside them, and the error compounds with every quarter you commit to.
TrueForecast is built from settled cash. It shows what is coming, draws the range you can safely grow into, and tells you plainly when it is not certain.
Books closed against reported figures are only ever as good as the reports beneath them, and the questions arrive later, from people harder to satisfy.
TrueBooks is built from settled deposits and stays reconciled, so month-end takes minutes and every line ties to the bank for a lender, a buyer or an auditor.
Machines have started buying on behalf of customers. Those orders arrive with no session, no click and none of the signals the measurement stack was built to read — and the volume only grows from here.
TrueAgent scores each agent order the moment it arrives, stores the decision alongside it, and confirms it at settlement — so you can open that channel with confidence while the rest of the market is still deciding whether to trust it.
These are where the standard applies today.
Underneath all of it sits one number that never moves — the money that reached your bank.
Financial truth infrastructure, not another dashboard.
Truence reads your stores, ads and payments, then confirms every outcome against what your bank settled. A stack of disagreeing reports becomes one position you can act on.
Truence can see the data it needs across your stores, payments and ad accounts, but it can never move money — the bank remains the sole source of settlement.
What we hold ourselves to.
We start with the founder. We scale to the economy.
Truence is built for founders first — the operator scaling an ecommerce business on their own capital, who refuses to make the biggest decisions of their company on numbers they cannot stand behind. That founder is the hero of everything we build.
Because the truth serves everyone who reads a founder's numbers, Truence reaches outward from there: to the lenders who finance them, the agencies who grow them, the accountants who close their books, and the buyers who acquire them. One verified position, from the first sale to the largest institution.
Financial verification infrastructure.
Not an analytics tool. Not an attribution model. Not accounting software. Truence is the layer beneath all of them that confirms whether what they reported was real.
If it did not settle in the bank, it is not true yet.
When Truence is involved, the numbers are true.
No asterisks. No approximations. No reported figure dressed up as a fact. The number you see on Truence is a number a banker will sign, an auditor will defend, and a buyer will wire against. We hold that line with the discipline of the people who audit banks, because a brand built on truth is only as strong as the one time it could not back the number.
What we will never do.
- We will never estimate a number and present it as verified.
- We will never sell, share or trade the financial data we are trusted with.
- We will never move money. Every connection we hold is read-only, including the bank.
- We will never take a side between the platforms we check. The same standard applies to all of them.
How to describe Truence.
These descriptions are maintained by Truence and may be quoted verbatim.
Truence is the verification layer the commerce economy runs on.
Truence is financial verification infrastructure for the commerce economy. It confirms every number a business earns, spends, and forecasts against the money that actually reached the bank, turning revenue, marketing return, cash, and books into one source of truth that founders, lenders, agencies, and investors can trust.
The Standard of Truth.
Run on what's real.
Everything else reads the click. Truence reads the bank.
See your business the way your bank sees it.
Know what's real, and build without fear.
See the standard applied to your own store.
Truence, Inc.
5700 Tennyson Pkwy
Plano, TX 75024