Know what your marketing actually banked.
Truence reads every ad platform, store and processor you spend through, then reconciles what they claim against the deposits that cleared your bank — order by order, starting with this one.
Figures shown throughout this page are illustrative sample data from one last cycle at one store.
Read in full, every day
Twelve connected surfaces — ad platforms, stores, processors, banks and books — all reconciled against the one deposit that cleared.
One month, one account. Every figure above traces to a deposit you can open.
Verification, not attribution.
Attribution models estimate which touch deserves credit. Truence does not estimate. It takes the spend that left your account, the revenue the platforms report, and the deposits your bank confirmed — and it makes those three agree, or it shows you exactly where they do not.
Every surface read, one cleared deposit.
Spend leaves the ad account, the store records the order, the processor settles it and the bank confirms the deposit. Truence holds all four against each other, every day, and shows the part that agrees.
TruenceA serum, an advert and the deposit that settled it.
Luminara sells a radiance facial oil · 30ml. On Day 2 one customer saw the advert; on Day 7 $63.93 of it cleared the bank. This is every step Truence recorded in between.
It starts with a scroll, and a cost that is real.
A customer sees the Spring set carousel on Meta and taps through — Truence records the click and the exact spend that bought it, straight from the ad account.
- Campaign
- Spring set · carousel
- Click cost
- $2.41
- Attributed by platform
- Meta
One bottle, one basket, one order number.
Order #10482 is placed for the Luminara Radiance Facial Oil · 30ml — and Truence takes the gross, the discount and the shipping exactly as the store wrote them.
- Radiance Facial Oil · 30ml
- $68.00
- Discount
- −$6.80
- Shipping
- +$4.95
- Customer paid
- $66.15
Two platforms claim it. Only one order exists.
Meta and Google Ads each report the full $68.00 — $136.00 of claimed revenue for a single bottle that was bought once.
- Meta
- $68.00
- Google Ads
- $68.00
- Total claimed
- $136.00
The parcel ships and the processor takes its cut.
Stripe settles the order into batch 8791 after fees, so the amount actually travelling to the bank is $63.93 — not the figure on either dashboard.
- Customer paid
- $66.15
- Processing fee
- −$2.22
- Into batch 8791
- $63.93
The bank confirms it, and only then does it count.
The payout lands in account ····4021. Truence opens the batch, finds order #10482 inside it, and marks the revenue confirmed against a deposit you can click into.
Deposit ····4021Confirmed- Payout
- batch 8791
- Order #10482 inside
- $63.93
- Unexplained
- $0.00
Credited once, to the channel the money agrees with.
Truence credits $63.93 to Meta and removes $72.07 of claim no deposit supports — and the same test runs on every order behind every channel figure on this page.
- Claimed by platforms
- $136.00
- Removed as unsupported
- −$72.07
- Credited to Meta
- $63.93
Every dollar out, matched to a dollar in.
What Truence just did for one order, it does for every order in the month — spend read as it leaves, deposits read as they clear, reconciled daily.
- Spend read directly from each ad account, not re-keyed
- Deposits matched to processor batches, fees and refunds included
- Anything still open is labelled, never quietly averaged in
- Platform reported
- Bank confirmed
- Blended
Three platforms claimed the same order. Truence keeps the one the deposit supports and drops the duplicates.
See which channel the bank actually paid for.
Reported return and verified return sit side by side for every channel, so the gap between the platform's story and your account is visible before you spend again.
- Reported and confirmed revenue on the same row
- One order credited once, even when three platforms claim it
- Fees, refunds and disputes removed before the return is calculated
Bank feedread dailyThe red path is the part of the platform's claim that never reached the account. It is named, not averaged away.
Judge a creative on the revenue that settled.
Reported revenue is what a creative claimed. Settled revenue is the part Truence could match to confirmed deposits. Both are shown, so a winner has to earn it.
- Viewed, purchased and deposited shown as one path
- Creative ranked on settled revenue, not clicks
- Spend held against the deposit window it belongs to
A creative is ranked on the money that arrived, not on the revenue the platform reported for it.
Open any deposit and see what made it.
Every verified figure can be taken apart. Pick a deposit and Truence opens it backwards — payout batches, orders, then the campaigns behind them.
- Sources traced back to processor batch references
- Balance to the cent, with unexplained shown as its own line
- The same evidence a lender, buyer or auditor would ask for
Open any deposit and it opens backwards — payout batch, orders, then the campaigns that produced them.
Plan the next budget on a verified history.
Truence builds next month's allocation from the returns your bank already confirmed, and labels the forecast as a projection so nobody mistakes a plan for a result.
- Proposed moves sized on confirmed channel return
- Projections marked as projections, always
- Re-checked against deposits as the new month clears
Every move is sized on a return the bank already confirmed, and the projection stays labelled as one.
“We were scaling on a number two platforms both wanted credit for. Now we scale on the one the bank paid us — and we move budget on Monday, not at quarter-end.”Founder · Luminara
A marketing figure everyone at the table can accept.
The same verified return serves the team spending the budget and everyone who later has to believe it.
In-house marketing teams
Spend, platform claims and cleared deposits in one view, so the next budget decision is made on money that arrived.
1.80x verified return, not 2.89x reportedSee a store's monthAgencies and partners
Report client performance on deposits rather than pixels, and end the monthly argument about whose number is right.
One reconciled figure per client, per monthReport across channelsFounders
Know the true cost of growth before the quarter closes, and scale the channels the bank already paid for.
Marketing return you can defend in a board meetingSee the founder viewLenders and capital partners
Underwrite marketing-driven growth on settled revenue instead of self-reported dashboards.
Bank-confirmed revenue behind every spend lineReview the evidenceInvestors and buyers
Diligence a growth story against deposits, with the difference between claimed and settled explained line by line.
$156,200 of difference, itemisedOpen the diligence view
Scale on the return your bank already confirmed.
Connect your ad platforms, your store and your bank. Truence reconciles the first month and shows you what your marketing actually banked.