Why is this priced lower than Triple Whale or Northbeam?
Because Truence is not a dashboard. It is the verification layer beneath every dashboard. We replace three line items at once, so the unit economics work even at this price. We also chose to anchor pricing where serious sub-$10M operators can adopt the platform without a procurement cycle.
How is it possible to verify ROAS against a bank?
We pull settled deposits via Plaid, pull every order from your stores, and stitch the two together at the order, batch, and deposit level. Ad spend comes from the actual bank withdrawal, not the platform invoice estimate. The math is deterministic. No modeling, no probabilistic attribution.
How long does setup take?
Median: twelve minutes. Connect Shopify or Amazon, connect Stripe and PayPal, link your operating bank via Plaid read-only. The platform begins streaming verified data within the first hour and back-fills the prior 30 days inside 24 hours.
What does Plaid read-only mean for security?
Plaid is a regulated data network used by every major fintech. Truence holds read-only credentials. We can see deposits and withdrawals, we cannot move money, initiate transfers, or change account settings. Your credentials are never stored on our servers.
Can I switch tiers without losing data?
Yes. Tier changes are immediate and prorated. Historical data is preserved indefinitely on Pro and Scale. Starter retains 30 days; upgrading restores full back-fill.
Do you replace QuickBooks?
For most operators on Scale, yes. TrueBooks closes your monthly P&L against bank settlements with order-level traceability and exports a CPA-ready package. Operators with deep accrual accounting needs still pair Truence with a generalist GL, but the closing-time savings are the same.
What happens if my forecast is wrong?
Every recommendation ships with the verified inputs that produced it. If the forecast misses, you can replay the math, see exactly which input shifted, and recalibrate. Median 30-day forecast accuracy is 94.3% with a published confidence band.
Is there an annual contract?
No. Monthly is month to month, no commitment. Annual is a single up-front payment with a fifteen percent discount. Cancel anytime.