Pricing

Priced for operators, not enterprises.

Three tiers. Each one designed to replace something you already pay for, and deliver bank-verified truth as a baseline. Save fifteen percent on the annual plan.

For operators under $500K GMV
Starter
$69/ month · billed annually
Save $120/yr on annual

Bank-confirmed revenue and the operating truth, in under fifteen minutes.

  • Bank-verified daily revenue and net profit
  • Single connected store (Shopify or Amazon)
  • Up to two bank accounts via Plaid read-only
  • Live settlement feed and cash position
  • Integrated Stripe and PayPal verification
  • 30-day rolling history
Email support, 48-hour response. Setup guide and library access.
For operators above $10M GMV
Scale
$349/ month · billed annually
Save $1,200/yr on annual

Books that match the bank. Disputes that win themselves. Capital waste, found and reclaimed.

  • Everything in Pro
  • TrueBooks: auto-bookkeeping confirmed against settlements
  • Two-hour month-end close with audit trail
  • Order-to-deposit traceability for every transaction
  • Chargeback Recovery: auto-evidence assembly with 94% win rate
  • Capital waste finder, continuous
  • Unlimited stores, banks, and entities
  • Multi-currency consolidation
  • Three-year history with full export
Dedicated verification analyst, 4-hour response. Quarterly business review with the Truence team.
Net positive in week one

Cancel three things you already pay for. Net positive on day one.

Truence replaces the three line items most e-commerce operators pay for in parallel: an attribution dashboard, an e-commerce bookkeeper, and a chargeback service. One system that closes the loop at the bank. The math reads itself.

Line itemVendorsTypical spendStatus
Attribution dashboardTriple Whale, Northbeam, Lifetimely$150 to $500 / monthReplaced
E-commerce bookkeepingFinaloop, A2X, fractional CPA$200 to $1,200 / monthReplaced
Chargeback serviceChargeflow, Justt, Disputifier10 to 25% of recoveredReplaced
Typical replaced spend, year one
Mid-market operator at $5M GMV
$14,800 reclaimed
Compared to the market

One system. Three categories collapsed.

Truence is priced as a platform, not a stack. Compare the same capability set across the products you would have to buy separately to come close.

CapabilityTriple Whale / NorthbeamFinaloop / A2XQuickBooks + BookkeeperTruence Pro
Verified daily revenue (bank-confirmed)NoPlatform-onlyManualYes
Live cash position across accountsNoNoManualYes
Capital arrival forecast (30/60/90)NoNoNoYes
Verified ROAS (settled / settled)ModeledNoNoYes
SCAC ladder (4 layers)CAC onlyNoNoSCAC1 to SCAC4
Channel-level contribution marginRevenue onlyAggregatedManualYes
Three-rail scaling guardrailsNoNoNoYes
Settlement-trained forecastPixel-modeledNoNo94.3% accuracy
Daily capital allocation movesNoNoNoYes
SKU profitability ranking (settled)NoNoNoYes
Order-to-deposit linkageNoBatch-levelNoOrder-level
Median month-end close timeN/A1 to 2 days3 to 5 days2 hours
Variance vs bank after closeN/AOften non-zero$1K to $15K$0
Auto-evidence dispute assemblyNoNoNoYes
Dispute win rateN/AN/AN/A94%
Which tier is right

Pick the tier that matches your operating reality.

Every tier delivers verified truth. The line between Starter, Pro, and Scale is decided by GMV, ad-spend complexity, and whether you intend to close your books at Truence or hand them to a CPA.

Starter · $79/mo

Pre-revenue to early scale on Shopify or Amazon. One store, one or two bank accounts, ad spend below $5K/month.

You get the single-source truth on revenue, cash, and capital arrival, without re-keying numbers from three platforms every week.

  • Bank-verified daily revenue and profit
  • Live cash and 30-day arrival forecast
  • Replaces a $99 e-comm dashboard subscription

Pro · $249/mo

Scaling with paid acquisition above $5K/month, multi-channel ad spend, and ambition to take capital. The tier most operators pick.

You get verified ROAS, settled SCAC, and a forecast that tells you where each new dollar of ad spend should go, with the math behind it.

  • True ROAS replaces Triple Whale, Lifetimely, Peel
  • SCAC ladder underwriters and boards understand
  • Predictive engine with 94.3% 30-day accuracy
  • Replaces a $200 to $500/mo attribution stack

Scale · $449/mo

Mature operators above $10M GMV with multi-store, multi-entity ledgers, dispute volume, and a finance lead who closes monthly.

You get the full system: books that match the bank, two-hour close, auto-evidenced disputes with a 94% win rate, and capital waste flagged continuously.

  • TrueBooks replaces Finaloop or A2X plus a bookkeeper
  • Chargeback Recovery replaces Chargeflow or Justt
  • Capital waste finder typically returns multiples of fee
  • Audit-ready exports for your CPA every month
Frequently asked

The questions every operator asks before committing.

Why is this priced lower than Triple Whale or Northbeam?
Because Truence is not a dashboard. It is the verification layer beneath every dashboard. We replace three line items at once, so the unit economics work even at this price. We also chose to anchor pricing where serious sub-$10M operators can adopt the platform without a procurement cycle.
How is it possible to verify ROAS against a bank?
We pull settled deposits via Plaid, pull every order from your stores, and stitch the two together at the order, batch, and deposit level. Ad spend comes from the actual bank withdrawal, not the platform invoice estimate. The math is deterministic. No modeling, no probabilistic attribution.
How long does setup take?
Median: twelve minutes. Connect Shopify or Amazon, connect Stripe and PayPal, link your operating bank via Plaid read-only. The platform begins streaming verified data within the first hour and back-fills the prior 30 days inside 24 hours.
What does Plaid read-only mean for security?
Plaid is a regulated data network used by every major fintech. Truence holds read-only credentials. We can see deposits and withdrawals, we cannot move money, initiate transfers, or change account settings. Your credentials are never stored on our servers.
Can I switch tiers without losing data?
Yes. Tier changes are immediate and prorated. Historical data is preserved indefinitely on Pro and Scale. Starter retains 30 days; upgrading restores full back-fill.
Do you replace QuickBooks?
For most operators on Scale, yes. TrueBooks closes your monthly P&L against bank settlements with order-level traceability and exports a CPA-ready package. Operators with deep accrual accounting needs still pair Truence with a generalist GL, but the closing-time savings are the same.
What happens if my forecast is wrong?
Every recommendation ships with the verified inputs that produced it. If the forecast misses, you can replay the math, see exactly which input shifted, and recalibrate. Median 30-day forecast accuracy is 94.3% with a published confidence band.
Is there an annual contract?
No. Monthly is month to month, no commitment. Annual is a single up-front payment with a fifteen percent discount. Cancel anytime.
What operators built on Truence

The receipts. Verified, not anecdotal.

Every metric below was measured against a customer's bank, not a self-reported survey.

Adaeze O. — Founder · Skincare DTC · $4.2M GMV
Verified outcome · Truence customer
We cancelled Triple Whale, Finaloop, and our chargeback service in the same week. Truence covered all three and the bank agreed.
Adaeze O. · Founder · Skincare DTC · $4.2M GMV
$312K
Disputes recovered
$14.8K
Subscriptions replaced
94%
Dispute win rate
ROI calculator

Worth it before you talk to sales.

Slide your annual revenue. Truence estimates the year-one upside, based on the median of operators who replaced their attribution and bookkeeping stack.

Verified ROI · Estimate

What truth is worth to your business.

Slide your annual revenue. Truence estimates capital reclaimed in year one, based on the median of operators who replaced their attribution + bookkeeping stack.

Annual Revenue$1.50M
$250K$50M
Phantom revenue removed$270K
Avg. 18% over-reporting from pixel attribution
Capital waste reclaimed$51K
Fee leaks, double charges, refund timing
Verified margin lift$36K
From scaling only what the bank confirms
Year-one upside
Excludes time saved on close.
$87K
15-min verification audit · Free

Want a tailored estimate against your real numbers?

Drop your email. A verification analyst will walk through your revenue, channels, and bank settlements, and produce a written estimate of year-one upside. No card, no commitment.

Read-only Plaid · No card · Cancel anytime.

Operate on verified truth.

Start in fifteen minutes. Replace three subscriptions on day one. See your real ROAS, your real cash, and your real margin by the end of the week.