TrueMarketing

Bank-verified return on ad spend. No one else has it.

TrueMarketing is total marketing intelligence measured against cleared cash — every platform, campaign, ad set and creative followed from spend to the money your banks actually settled.

Scale now See the product

Two ecommerce founders reviewing bank-verified marketing performance together

Channel return, bank confirmedCurrent cycle · matched deposit by depositSettled

Platform-reported revenueEight ad accounts, each counting its own conversions$1,375,700

Cross-platform double attributionOne order claimed by Meta, Google and TikTok, credited once−$52,400

Ghost, invalid and modelled claimsImpressions, bot traffic and statistical fills no deposit supports−$77,800

Returns, cancellations, chargebacksMoney returned to the buyer or withdrawn by the issuing bank−$60,900

Settled to your banksMatched deposit by deposit$1,184,600

Bank-verified ROAS on $346,400Your platforms reported 3.97×3.42×

Securely connect to 12,000+ banks through Plaid

Connects to every platform you spend on and every account you get paid into

MetaGoogle AdsTikTokPinterestSnapchatYouTube

Amazon AdsWalmart ConnectShopifyStripePayPalKKlaviyo

Plaid

Profitability question

How do I know if my ecommerce ads are actually profitable?

Platform-reported ROAS is one input, not a complete profitability answer. Compare attributed revenue with product margin and variable costs, then account for refunds, disputes, payout deductions, and what ultimately settled.

TrueMarketing follows supported platform-attributed outcomes through orders, payouts, and bank settlement. Settlement supports the financial outcome; it does not prove an advertisement caused the sale.

Definition

Platform ROAS — Attributed revenue divided by ad spend under the platform’s settings.

Definition

Break-even ROAS — The return threshold based on product margin and variable costs.

Definition

Settlement-supported ROAS — Supported platform-attributed outcomes followed through payout and bank settlement.

SCAC shows what a financially supported new customer cost under defined adjustment, settlement, and maturity rules.

The difference

Know what your advertising truly returned — and how much further it can go.

Your platforms report the activity they can see. Your bank reports the money. Truence walks the whole path between them, names every line, and hands you a return you can commit next month's budget against today.

Growth and finance leads reviewing settled channel return together

Claim to depositEvery dollar named

Reconciled

Cross-platform double attributionOne order claimed by three platforms, credited once−$52,400

Ghost, view-through and invalid trafficClaims and traffic no cleared order supports−$49,900

Modelled and estimated conversionsStatistical fills the platform never observed−$27,900

Cancelled, returned, never capturedMoney returned to the buyer or never charged−$41,200

Chargebacks, net of recoveriesWithdrawn by the issuing bank, recoveries posted back−$19,700

Net named between the two figures−$191,100

Settled in your banksBank confirmed

$1,184,600Matched deposit by deposit · securely connected through Plaid

Room to scale+$70,500 / monthHeadroom named per channel at today's settled return of 3.42× on $346,400 spent.

The product

Everything TrueMarketing does, on your real ad accounts.

Measure the return, fix the double counting, price a customer honestly, then fund the next month on cash that already cleared.

Channel return

See what every channel actually returned.

Spend, platform claim and bank-settled revenue sit on one line for Meta, Google, TikTok, Pinterest, Snapchat, YouTube, Amazon Ads and Walmart Connect.

Claimed and settled return in the same period
Verified ROAS calculated on deposits, not pixels
Retail media read on its own settlement cycle

Platforms claimed$1,375,700

Channel return

Every channel measured against the deposits it produced

Period · Last full cycle ▾Channels · All ▾LIVE RECONCILING

Ad spend$346,4008 connected sources

Platforms claimed$1,375,7003.97× reported

Bank settled$1,184,600Matched deposit by deposit

Bank-verified ROAS3.42×No model. Cleared cash.

Platform claim against bank-settled revenueDifference $191,100

Platform claimBank settled

Deposit confirmed · Bank of America ··· 2841 · Day 31$84,620

Channel ledgerVariance $0.00

Channel	Reads from	Ad spend	Platform claim	Bank settled	Settled ROAS	Confirmed headroom	Decision
Meta	Paid social · 3 ad accounts	$128,300	$512,800	$438,900	3.42×	+$24,000	Settled
Google Ads	Search, Shopping, PMax	$96,100	$388,400	$351,600	3.66×	+$31,000	Settled
TikTok	Paid social · creator mix	$54,900	$186,200	$142,700	2.60×	—	Pace back
Amazon Ads	Retail media · 14-day cycle	$34,100	$99,100	$84,300	2.47×	+$6,500	Cycle open
Klaviyo	Email and SMS flows	$18,600	$151,900	$138,400	7.44×	+$9,000	Settled
Walmart Connect	Retail media · own cycle	$14,400	$37,300	$28,700	1.99×	—	Hold

Campaign performance

Scale the campaign that banked, not the one that claimed.

Every campaign carries its own spend, orders, settled revenue and the deposit date that confirmed it, so the winner you fund is the winner that paid.

Campaign-level settled return and margin after ad spend
Ad sets and audiences inside the same view
Deposit reference beside every settled figure

Campaigns & ad sets

Spend, settled revenue and confirmed headroom by campaign

Period · Last full cycle ▾Channels · All ▾LIVE RECONCILING

Ad spend$346,4008 connected sources

Platforms claimed$1,375,7003.97× reported

Bank settled$1,184,600Matched deposit by deposit

Bank-verified ROAS3.42×No model. Cleared cash.

Campaign and ad-set performanceRanked on settled revenue

Campaign	Channel	Spend	Claimed	Bank settled	Settled ROAS	Decision
Spring set · prospectingCarousel · broad · cmp_4181	Meta	$41,800	$172,600	$149,200	3.57×	Scale
Brand searchExact · US · cmp_4192	Google Ads	$22,600	$121,400	$112,900	4.99×	Scale
Core catalogueShopping · all products · cmp_4207	Google Ads	$38,400	$141,900	$124,800	3.25×	Scale
Retargeting · 14 dayAdvantage+ catalogue · cmp_4219	Meta	$19,700	$96,400	$61,300	3.11×	Hold
Founder storyUGC · 30 seconds · cmp_4233	TikTok	$24,900	$84,100	$58,100	2.33×	Pace back

Confirmed headroom, by channel+$70,500 / month

Metaat today’s settled 3.42×+$24,000
Google Adsat today’s settled 3.66×+$31,000
Amazon Adsat today’s settled 2.47×+$6,500
Klaviyoat today’s settled 7.44×+$9,000

Every figure is spend the settled deposits already supportBank confirmed

Creative performance

Commission more of the creative that produced cash.

Each live asset is priced on the revenue that cleared behind it, so creative decisions stop running on impressions and engagement.

Settled revenue per asset, not per impression
Cost per settled order by creative
Fatigue flagged when settled return falls, not reach

Creative

Every live asset priced on the cash it banked

Period · Last full cycle ▾Channels · All ▾LIVE RECONCILING

Ad spend$346,4008 connected sources

Platforms claimed$1,375,7003.97× reported

Bank settled$1,184,600Matched deposit by deposit

Bank-verified ROAS3.42×No model. Cleared cash.

Creative economicsPriced on cleared cash

MetaNocturne serum · hero still

Spend$18,400Bank settled$71,400Settled ROAS3.88×

TikTokEveryday carry · 15s hook

Spend$12,600Bank settled$41,200Settled ROAS3.27×

MetaDaily protein · review cut

Spend$9,800Bank settled$38,700Settled ROAS3.95×

Google AdsInsulated bottle · shopping

Spend$14,100Bank settled$62,900Settled ROAS4.46×

Each asset carries the deposits it produced, so the next brief is evidence-led4 assets live

Campaign and ad-set performanceRanked on settled revenue

Campaign	Channel	Spend	Claimed	Bank settled	Settled ROAS	Decision
Spring set · prospectingCarousel · broad · cmp_4181	Meta	$41,800	$172,600	$149,200	3.57×	Scale
Brand searchExact · US · cmp_4192	Google Ads	$22,600	$121,400	$112,900	4.99×	Scale
Core catalogueShopping · all products · cmp_4207	Google Ads	$38,400	$141,900	$124,800	3.25×	Scale
Retargeting · 14 dayAdvantage+ catalogue · cmp_4219	Meta	$19,700	$96,400	$61,300	3.11×	Hold
Founder storyUGC · 30 seconds · cmp_4233	TikTok	$24,900	$84,100	$58,100	2.33×	Pace back

Claim audit

Watch the platform claim become cleared cash.

One ordered audit names duplicate attribution, ghost and view-through claims, invalid traffic, modelled conversions, returns and chargebacks.

Every removal dated and traceable to an order
Chargeback recoveries posted back to the campaign
Bank variance stated at the end of the walk

Banks settled$1,184,600

Claim audit

The platform claim walked line by line to the bank deposit

Period · Last full cycle ▾Channels · All ▾LIVE RECONCILING

Ad spend$346,4008 connected sources

Platforms claimed$1,375,7003.97× reported

Bank settled$1,184,600Matched deposit by deposit

Bank-verified ROAS3.42×No model. Cleared cash.

Claim to deposit, in reading orderVariance $0.00

#	Reconciliation line	Evidence	Amount	State
01	Platform-reported revenue	8 connected ad accounts	$1,375,700	Reported
02	Cross-platform double attribution	One order, three claims, credited once	−$52,400	Resolved
03	Ghost and view-through claims	No order id behind the claim	−$38,600	Removed
04	Invalid and fraudulent clicks	Repeat-IP bursts, sub-second sessions	−$11,300	Removed
05	Modelled and estimated conversions	Statistical fills, never observed	−$27,900	Removed
06	Cancelled, returned, never captured	Matched to the order that reversed	−$41,200	Removed
07	Chargebacks, net of recoveries	Withdrawn by the issuing bank	−$19,700	Traced
08	Bank-settled revenue	Matched across Chase and Bank of America	$1,184,600	Bank settled

Bank-verified ROAS · $1,184,600 settled on $346,400 spent3.42×

One order, three claimsCredited once

Meta · 1-day view-through claim$68.00
Google Ads · last-click claim$68.00
TikTok · assisted claim$68.00

Order #10482 · one deposit, Chase ··· 4417$63.93

Credited to the channel the money supports−$52,400 this cycle

Contribution

Know what each channel contributed after everything.

Product cost, fees, shipping and ad spend are removed from settled revenue, so contribution is the figure the channel actually left behind.

Contribution margin per channel
Blended and incremental return side by side
Losses named where a channel took more than it gave

Contribution

Paid, marketplace, email and organic on one settled basis

Period · Last full cycle ▾Channels · All ▾LIVE RECONCILING

Ad spend$346,4008 connected sources

Platforms claimed$1,375,7003.97× reported

Bank settled$1,184,600Matched deposit by deposit

Bank-verified ROAS3.42×No model. Cleared cash.

Contribution by source, bank-settled$1,184,600 settled

Paid socialMeta, TikTok · daily settlement$581,600
Paid search and shoppingGoogle Ads · daily settlement$351,600
Email and SMSKlaviyo flows, matched by order$138,400
Marketplace mediaAmazon 14-day, Walmart own cycle$113,000

One order, three claimsCredited once

Meta · 1-day view-through claim$68.00
Google Ads · last-click claim$68.00
TikTok · assisted claim$68.00

Order #10482 · one deposit, Chase ··· 4417$63.93

Credited to the channel the money supports−$52,400 this cycle

Settlement cycles, joined to one returnAll sources reconciled

Source	Cycle rule	Current cycle	Bank settled	State
Amazon Ads	14-day settlement cycle	Cycle 06 · closes Day 34	$84,300	Cycle open
Walmart Connect	Own settlement calendar	Cycle 03 · settled Day 28	$28,700	Settled
Klaviyo	Order-matched, daily deposit	Daily · settled Day 31	$138,400	Settled
Organic and direct	Deposits with no ad claim	Daily · settled Day 31	$176,300	Settled

Customer economics

Keep acquisition inside what your cashflow can carry.

Settled cost per customer is held against the ceiling your bank supports, with payback in days and ninety-day value built only from cleared orders.

Settled CAC of $41.80 against a claimed $33.60
Ceiling per channel with margin after ad spend beside it
90-day settled LTV, LTV:CAC and payback in days

Settled CAC$41.80

Customer economics

Acquisition cost, payback and lifetime value on cleared cash

Period · Last full cycle ▾Channels · All ▾LIVE RECONCILING

Ad spend$346,4008 connected sources

Platforms claimed$1,375,7003.97× reported

Bank settled$1,184,600Matched deposit by deposit

Bank-verified ROAS3.42×No model. Cleared cash.

Settled customer economicsCeiling $46.00

Channel	Platform CAC	Settled CAC	Ceiling	Margin after ad spend	Payback	State
Google Ads	$28.40	$34.90	$46.00	$62.10	38 days	Within ceiling
Meta	$31.20	$39.80	$46.00	$54.60	44 days	Within ceiling
Klaviyo	$9.10	$11.40	$46.00	$81.30	12 days	Within ceiling
Amazon Ads	$38.90	$45.60	$46.00	$41.20	58 days	At ceiling
TikTok	$42.70	$58.20	$46.00	$28.40	79 days	Over ceiling

Value after the money clearsBlended payback 47 days

New customers, settled revenue$712,300
Returning customers, settled revenue$472,300
90-day settled LTV$164.20
LTV : settled CAC3.93×

Blended settled CAC against a platform-reported $33.60$41.80

Agent channels

Score the traffic that arrives without a click.

Orders placed through AI agents and assistants are scored, reserved and settled like every other sale, then returned to the channel that produced them.

Agent-channel orders scored on arrival
Reserves held until the deposit confirms
Agent revenue included in channel return

Chargebacks & agents

Recovered revenue and agent-channel orders, scored and settled

Period · Last full cycle ▾Channels · All ▾LIVE RECONCILING

Ad spend$346,4008 connected sources

Platforms claimed$1,375,7003.97× reported

Bank settled$1,184,600Matched deposit by deposit

Bank-verified ROAS3.42×No model. Cleared cash.

Chargebacks charged back to the work that caused themRecoveries posted back

Case	Channel	Campaign	Reason	Amount	State
cbk_3312	Meta	Spring set · prospecting	Card not recognised	−$9,140	Evidence filed
cbk_3318	TikTok	Founder story	Item not received	−$7,860	Under review
cbk_3325	Google Ads	Core catalogue	Duplicate charge	+$1,720	Recovered
cbk_3331	Amazon Ads	Sponsored products	A-to-z claim	−$4,420	Evidence filed

Agent-channel orders, scored before settlement4 surfaces connected

ord_88412 · ChatGPT checkout · score 96 · Cleared$14,280
ord_88419 · Perplexity shopping · score 94 · Reserve released$7,410
ord_88423 · Claude agent · score 71 · Reserve held$3,260
ord_88431 · Copilot commerce · score 92 · Cleared$5,460

Settled agent revenue, rolled into the same return$27,150

Next month's plan

Build next month on money that already cleared.

Confirmed headroom is named per channel in dollars the bank has already settled, with marketplace timing and agent reserves visible in the plan.

Proposed allocation beside today's spend
Settlement timing included in every move
Projected figures clearly separated from confirmed figures

Room to scale+$70,500/mo

Budget plan

Next month funded on headroom the bank already confirmed

Period · Last full cycle ▾Channels · All ▾LIVE RECONCILING

Ad spend$346,4008 connected sources

Platforms claimed$1,375,7003.97× reported

Bank settled$1,184,600Matched deposit by deposit

Bank-verified ROAS3.42×No model. Cleared cash.

Next month, funded on confirmed headroomAllocation proposed

Channel	This month	Proposed	Move	Settled ROAS behind it	Settlement timing	Decision
Google Ads	$96,100	$127,100	+$31,000	3.66×	Daily	Scale
Klaviyo	$18,600	$27,600	+$9,000	7.44×	Daily	Scale
Meta	$128,300	$152,300	+$24,000	3.42×	Daily	Scale
Amazon Ads	$34,100	$40,600	+$6,500	2.47×	14-day cycle	Scale
TikTok	$54,900	$54,900	Hold	2.60×	Daily	Hold

Projected next-month spend $402,500 · projection, not a bank-confirmed figureProjected 3.53×

Confirmed headroom, by channel+$70,500 / month

Metaat today’s settled 3.42×+$24,000
Google Adsat today’s settled 3.66×+$31,000
Amazon Adsat today’s settled 2.47×+$6,500
Klaviyoat today’s settled 7.44×+$9,000

Every figure is spend the settled deposits already supportBank confirmed

12,000+

Financial institutions reachable through Plaid

Read-only

Permissioned access, Truence never moves money

Ways money comes in, all followed to the deposit

Payout outcomes, each with its reason

$0.00

Variance on every reconciled settlement

Implementation & support

Connected in minutes. Settled on your first read.

No tagging project, no data warehouse, no pixel rebuild. Connect the ad accounts you already run and Truence reads the last ninety days back the same day.

1Today
Connect ad accounts, stores and bank
- Meta, Google, TikTok, Amazon Ads and Klaviyo in a few clicks
- Bank connected read-only through Plaid
- No tagging rebuild, no data warehouse, no pixel work
2The same day
Read the last 90 days back
- Your first settled return arrives with history behind it
- Duplicate claims resolved across every platform
- Every campaign carries the deposit it produced
3Every cycle after
Scale against the ceiling
- Settled return and dollar headroom per channel
- Creative and campaigns ranked on banked revenue
- Next month's budget funded on cleared cash

Truence partners with Plaid and AWS, so the connection is permissioned and the data is protected from the first minute.

Your bank connection is permissioned and read-only

Truence connects through Plaid, the same infrastructure your bank already trusts. You grant the permission, you can revoke it in one click, and Truence can only read. It never moves money and never writes to your accounts.

Your data is protected on AWS

Everything Truence reads is encrypted in transit and at rest on AWS, isolated per business, with access logged. A DPA and a security review are available whenever you want them.

Your ad accounts stay exactly as they are

Truence reads your platforms through their official APIs. No tags to rebuild, no conversion setup to change, and nothing that touches how your campaigns run.

Scale now No implementation project. No migration. No setup fee.

Compare

Built to measure what nothing else can.

Three tools, three sources. Every line names where the number comes from.

Reads the bank. Every channel figure is revenue that cleared, matched as the deposits arrive.

Return measured on deposits, not platform-reported conversions
One order claimed by three platforms is credited exactly once
Returns, cancellations and uncaptured checkouts removed by order
Chargebacks and recoveries charged to the campaign that caused them
Marketplace and retail media read on their own settlement cycles
Agent-channel orders scored, reserved and settled alongside paid
Settled CAC, payback and LTV measured on cleared cash
Headroom per channel stated in dollars you can commit today

Attribution platformsRead the click. Built to model which touch deserves credit for an order.

Return taken from modelled conversions
Overlapping claims resolved by model, not by deposit
Returns and cancellations sit outside the model
Chargebacks are not tracked against campaigns
Marketplace settlement cycles are not read
Agent checkouts are not scored or reserved
CAC is reported before refunds clear
Headroom is inferred, not stated in settled dollars

Platform ad managersRead their own account. Built to report the performance of the channel they sell.

Return taken from the platform's own conversion window
Each platform counts the same order for itself
Refunds appear late or not at all
Chargebacks never reach the report
Only that platform's spend is visible
No view of channels outside the account
CAC is the platform's own calculation
No cross-channel budget view

See the full comparison →

Scale on figures your bank already confirmed.

Connect your ad accounts, stores and bank. Every channel carries a settled return the moment the first deposits are read.

Scale now →See how verification works

Questions

Ask anything about TrueMarketing.

Every question a growth team asks before they connect an ad account.

Scale the channel your bank confirmed.

Connect your ad accounts, stores and bank. Every channel carries a settled return the moment the first deposits are read.

Scale now See how verification works

Bank-verified return on ad spend. No one else has it.

How do I know if my ecommerce ads are actually profitable?

Know what your advertising truly returned — and how much further it can go.

Everything TrueMarketing does, on your real ad accounts.

See what every channel actually returned.

Scale the campaign that banked, not the one that claimed.

Commission more of the creative that produced cash.

Watch the platform claim become cleared cash.

Know what each channel contributed after everything.

Keep acquisition inside what your cashflow can carry.

Score the traffic that arrives without a click.

Build next month on money that already cleared.

Connected in minutes. Settled on your first read.

Connect ad accounts, stores and bank

Read the last 90 days back

Scale against the ceiling

Built to measure what nothing else can.

Scale on figures your bank already confirmed.

Ask anything about TrueMarketing.

Scale the channel your bank confirmed.