THE STANDARD OF TRUTH

Verification infrastructureto scale your brand.

Scale your brand from one command center, where every figure isconfirmed by your bank — across every channel you sell and spend on.

Start for free
  • Verify
  • Settle
  • Predict
  • Capital
  • Scale
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You built it. Together, we make it unstoppable.

Truence is here to unlock the growth already inside your business — the capabilities your business needs, working alongside you, so you find the scalable opportunities while the competition is still clearing their guesses.

Verify
TrueRevenue
What your business truly earned.
We turn proof into speed — so you decide today what used to take a month.
Settle
TrueMarketing
What every growth dollar really returns.
Together we back what already wins, and the same budget buys more growth.
Predict
TrueForecast
Where your business is actually heading.
We find the scalable opportunity with you, and you commit while others hesitate.
Capital
TrueBooks
Books that close against verified activity.
We make you the company lenders, buyers and boards compete to back.
Scale
TrueAgent
Orders placed by AI agents, verified.
We open the next channel with you, and you lead it before the market arrives.
A smiling founder standing with her team behind her

Connect Everything

Bring every storefront, marketplace, ad platform, payment system, bank, and AI agent checkout into one verified financial layer that proves what actually landed.

ShopifyStorefront
Amazon logoAmazonMarketplace
WalmartMarketplace
EtsyMarketplace
TikTok ShopSocial commerce
InstagramSocial commerce
YouTubeMedia
PinterestMedia
StripePayments
PayPalPayments
Plaid logoPlaidBank data
Bank accountSettlement
QuickBooksBooks
XeroBooks
Meta AdsAdvertising
Google AdsAdvertising
ChatGPT logoChatGPTAgent checkout
Claude logoClaudeAgent checkout
Gemini logoGeminiAgent checkout
Perplexity logoPerplexityAgent checkout
Copilot logoCopilotAgent checkout
Google AnalyticsAnalytics
SnapchatAdvertising
X AdsAdvertising
TrueRevenue

Every way you sell, confirmed by your bank.

Storefronts, marketplaces, subscriptions, retail, invoices, agent checkouts — however the money comes in, Truence follows each payout through the fees, returns and reserves to the deposit that landed, and shows you the arithmetic.

Every payout is classified and accounted for, so the figure you build on is the figure your bank confirmed — and you always know exactly where the rest of it is.

Scale on the number your bank already confirmed.

Explore TrueRevenue
LIVE RECONCILING236 payoutsAgent payouts included
Followed to the deposit
Platform reportedBank confirmedHeld or in transit
SShopifystl_9f4c21_ORD-474474 orders in this payoutMATCHED TO DEPOSIT
GROSS SALES
1
$63,690
474 orders
FEES
2
−$3,890
Processor and platform
RETURNS
3
−$1,240
Refunded to buyers
RESERVE HELD
4
−$2,180
Released on schedule
NET PAYOUT
5
$56,380
What the platform sent
BANK RECEIVED
6
$56,380
What the bank confirmed
VARIANCE
✓
$0.00
Matched to the deposit
BANK-VERIFIED REVENUE
$1,184,600BANK ✓
PLATFORMS REPORTED
$1,229,040
Deducted −$44,440
Every line matched to a deposit that cleared.
FEES
$20,440
RETURNS
$12,010
RESERVES
$7,550
CHARGEBACKS
$4,440
TrueRevenueLIVE
One confirmed position, whatever you sell and wherever you sell it.
Connect a source and the arithmetic starts on the next payout.
Where it came fromSettled, six income types
SShopify$424,200AAmazon$396,500USubscriptions$193,400RRetail$101,800AIAgent orders$71,640IInvoicing$41,500
All six, reported by the platforms$1,229,040
Every payout, classified236
Matched to deposit184Reserve held23Partially deposited17Split deposit6In transit6
236 payouts. Every one traced to its deposit or its reason.
TrueMarketing

Where to scale next, settled by your bank.

Every channel arrives with two figures: the one its click model reported, and the one your bank settled. Truence shows both, labelled, sorted by the figure that cleared.

Room to scale is the forward figure — how much more monthly spend a channel can absorb while holding its settled return.

Move next month's budget against what landed.

Explore TrueMarketing
Settled against every deposit6 channels
Where to scale next
Click-modelledBank-settledRoom to scale
MPAID SOCIALMeta
Bank-settled return
3.42×+0.38×
Settled$438,900
Modelled$512,800
Room+$24,000
GSEARCH ADSGoogle
Bank-settled return
3.66×+0.52×
Settled$351,600
Modelled$388,400
Room+$31,000
TVIDEOTikTok
Bank-settled return
2.60×holding
Settled$142,700
Modelled$186,200
Room+$12,000
TruenceMTD
$82,500 a month of room, already settled.
Across six channels, this is the extra monthly spend today's settled returns support.
This month, settled by your bankRECONCILED ✓
Last deposit matched 12 minutes ago
$1,184,6003.42× blended
Spent$346,400Click-modelled$1,361,500Strong profitability.
EEmail · 7.44×$138,400AAmazon Ads · 2.47×$84,300XX · 2.01×$28,700
ROOM TO SCALE+$82,500/mo
GGoogle+$31,000MMeta+$24,000TTikTok+$12,000EEmail+$9,000AAmazon Ads+$6,500XXHolding
SCAC4COST
$40.37
Spend, fees, discounts, returns
Lifetime value covers it 4.6×.
POASMTD
1.41×+0.11×
$488,055 settled profit
Healthy margins.
ncROASMTD
1.74×+0.21×
12,000 first-time buyers
Revenue growing.
CREATIVETOP
8.12×
Field Notebook · Email win-back
Each creative carries its deposits.
TrueForecast

What lands next, with the confidence to act on it.

Every projection arrives with its band and its confidence: cash reaching your bank, payouts pending at each processor, where acquisition cost is heading and how much ceiling is left.

And when a model is still learning, Truence says so — it holds the call until the figure is stable rather than handing you a number to trust.

TrueMarketing owns the settled past. TrueForecast owns the forward view.

Explore TrueForecast
Every projection carries its band5 forecast surfaces
What lands next
ProjectedBank-settledPending
7dCASH REACHING BANKNext 7 days
Projected to land
$284,600
Band$251.0K – $312.4K
Confidence91%
14dCASH REACHING BANKNext 14 days
Projected to land
$612,400
Band$548.9K – $671.2K
Confidence87%
30dCASH REACHING BANKNext 30 days
Projected to land
$1,246,900
Band$1.08M – $1.40M
Confidence82%
Model guardrailsLEARNING
Truence tells you when it will make the call.
“SCAC trajectory is still learning. Truence is holding the ceiling call until the margin headroom is stable.”
OPERATING VERDICT
Still inside the ceiling.
Explore TrueForecast
Reaching your bank, next 30 daysUpdated 12 minutes agoLIVE
Projected to clear, 30 days · confidence 82%
$1,246,900$1,081,000 – $1,398,600
Low $1,081,000Most likely $1,246,900High $1,398,600
7 days$284,60014 days$612,400Cash keeps building.
SStripe · 19 payouts$756,400PShopify · 12 payouts$412,800AAmazon · 8 settlements$268,300
SCAC TRAJECTORYLEARNING
Today, settled$40.37Projected at the proposed spend$41.90Ceiling$46.20
Lifetime value of $184.60 covers every step of this path.
Still inside the ceiling.
AD PERFORMANCESTEADY
3.58×±0.14×
Google at +$31,000/mo · settled 3.66× today
Holds its return.
SETTLEMENTSLIVE
$1.44M39 pending
Pipeline across Stripe, Shopify and Amazon
All three processors on schedule.
SCACLEARNING
$41.90ceiling $46.20
Lifetime value $184.60 covers every step
Still inside the ceiling.
CHARGEBACKS14 DAYS
82%headroom
4 disputes surfacing · $6,240 recoverable
Well inside every threshold.
TrueBooks

Books that close against the bank.

Truence is a real-time accounting system. Your books update as the money moves, and they close against your bank — so the statement is a live position, not a document someone assembles for you weeks later.

A full profit and loss statement, top to bottom and totalled, with gross sales reconciled to the revenue your bank verified. Expenses arrive already categorised, and funds a processor is holding are set aside rather than counted as spend.

Last close: 1h 48m, and $0.00 of variance against the bank.

Explore TrueBooks
Every line reconciled to a depositReal-time accounting
The close, verified
Bank-verifiedHeld or in transitProjected
BANK-VERIFIED P&LRevenue
Verified against deposits
$1,152,400
Gross sales$1,196,840
Refunds, fees, holds−$44,440
PTRUE P&LNet, last cycle
After COGS, fees and spend
$149,14014.4%
Revenue$1,035,640
Q1 net$415,240
LAST CLOSETime to close
Start to signed-off
1h 48m
Against a 22-hour industry median.
Variance$0.00
Dispute recoveryINCLUDED
One tap to file. You keep everything you recover.
One tap to file a disputeNo fee on what you recoverRecovered funds land in the close
Explore TrueBooks
True P&L · three periods and the quarterCombined · Shopify · Amazon · StripeRECONCILED ✓
LINEJANFEBMARTOTAL
Gross sales$1,024,800$1,072,900$1,196,840$3,294,540
Discounts−$38,400−$41,200−$46,900−$126,500
Returns−$52,100−$55,600−$61,800−$169,500
Taxes collected−$74,300−$78,100−$86,400−$238,800
Shipping charged$28,600$30,200$33,900$92,700
Revenue$888,600$928,200$1,035,640$2,852,440
COGS−$373,200−$389,800−$434,900−$1,197,900
Shipping costs−$64,200−$67,400−$74,800−$206,400
Transaction fees−$26,700−$27,900−$30,400−$85,000
Advertising−$288,600−$312,900−$346,400−$947,900
Net$135,900$130,200$149,140$415,240
Exports as CSV or PDF, already reconciled.CSVPDF
EXPENSE INTELLIGENCEAUTO
Twelve buckets, categorised on arrival. Top six by share:
Advertising34.2%
Platform fees18.4%
Shipping12.6%
Refunds issued9.1%
Payment processing6.2%
Software tools4.4%
Six remaining categories15.1%
PLATFORM HOLDS$13,240
Set aside, not spent — held funds sit outside bank-verified revenue until they clear.
IN BANK
$684,300
Cleared and available
IN TRANSIT
$31,200
Deposits on the way
INFLOWS 30D
$1,246,900
Projected to clear
OUTFLOWS 30D
$1,081,400
Committed and scheduled
NET POSITION
$881,000
Where the month lands
TrueAgent

Every agent order, scored before it settles.

AI agents are buying from your store now — through ChatGPT, Claude, Gemini, Perplexity and Copilot. Truence scores each order the moment it arrives, stores the decision with the order, and sets a reserve on the payout before it settles.

Then it follows the order to the deposit, the same way it follows every other sale. So agentic revenue arrives on the same footing as the rest of your book.

Take agent orders with the same confidence as every other sale.

Explore TrueAgent
Scored on arrival, reserved before settlement5 agent surfaces
What the agents bought
Bank-settledScoredReserved
SAFEOrdermerchant_v2_9e09533f447d:ORD-SH-20260811-v1-00079Scored via ChatGPT / ACP
74
OUT OF 100
Automatically allowed
Policy decisionAllowFee drag10.0%Reserve$6.87
ACSS SUB-SCORES
Composite74Revenue quality95Margin72Repeat16
0255075100
ORDER SIGNALS
TrustMarginEvidenceSettlementClean cashService
PATENT-NAMED SCORES
Channel trust96%Clean cash probability91%Settlement confidence86%Evidence readiness80%Margin safety70%Order exposure26%Inventory stress10%Fee drag10%Chargeback likelihood2%Refund likelihood3%Return likelihood3%
TrueAgentLIVE
Agent orders, treated as first-class from the first one.
The decision is stored with the order, so the answer is there when the payout arrives.
AI
THE BUYER
An agent checks out. Truence scores it like any other customer.
ChannelsSettled · trust
CGChatGPT$28,40096%CLClaude$17,90094%GEGemini$12,60091%PXPerplexity$8,20089%CPCopilot$4,54087%
Agent orders, settled$71,640
Decisions
5,415orders scored
Allowed98.4%Declined1.6%
Composite under 30 declines automatically.
ReserveHELD
$18,400
against pending agent payouts
Truence sets the reserve on the pending payout before it settles — so the cash you can spend is the cash that already cleared.
Built for operators

What certainty makes possible.

When every figure is confirmed by your bank, the next decision gets easy.

Scale the channel you can prove.
Scale the channel you can prove.
Hire ahead of the revenue you can already see.
Hire ahead of the revenue you can already see.
Fund inventory from cash that has cleared.
Fund inventory from cash that has cleared.
Walk into the lender meeting with one figure.
Walk into the lender meeting with one figure.
Close the month before the month gets old.
Close the month before the month gets old.
Take agent orders like every other sale.
Take agent orders like every other sale.
Scale the channel you can prove.
Hire ahead of the revenue you can already see.
Fund inventory from cash that has cleared.
Walk into the lender meeting with one figure.
Close the month before the month gets old.
Take agent orders like every other sale.

Built for every stage of your growth.

The same verified foundation, from your first big spend decision to your first audit.

Scaling to seven figures

Every channel verified from day one, so your first serious spend decision is made on settled data instead of a platform's estimate.

Seven and eight figures

Multi-channel reconciliation, agent orders and confidence-banded forecasting in one command center, as the operation gets genuinely complex.

Nine figures and beyond

Lender-grade reporting, multi-store rollup and an audit trail that stands up to whoever asks for it.

Start for free →
Compare

Built to confirm what nothing else can.

Every figure below has a source. Only one system reads your bank.

TruenceVerification layer
  • Revenue from your bank deposit
  • Ad return settled against deposits
  • Acquisition cost in four settled variants
  • Cash forecast at 7, 14 and 30 days
  • Books that close in real time
  • Agent orders scored before settlement
  • Read-only, never moves money
  • One system, one figure
Attribution platformsTriple Whale · Northbeam
  • Revenue reported by the platform
  • Ad return click-modelled
  • Blended acquisition cost
  • Cash forecast not covered
  • Books not covered
  • Agent orders not covered
  • Connects with platform tokens
  • Marketing only
Bookkeeping platformsQuickBooks · Finaloop
  • Revenue reported or entered by hand
  • Ad return not covered
  • Acquisition cost not covered
  • Cash forecast not covered
  • Books close monthly or daily
  • Agent orders not covered
  • Connects with platform tokens
  • Books only

See the full comparison →

AI summary

Ask any AI to summarize Truence.

Pick a model and get an independent take on Truence in seconds.

ChatGPTOpens with promptGeminiOpens with promptClaudeOpens with promptPerplexityOpens with promptGrokOpens with prompt

Scale on figures your bank already confirmed.

Connect your channels and your bank, and every number on this page becomes yours — settled, sourced and ready to act on.

Start for free →
Questions

Ask anything.

Every question a founder asks before they connect a bank.

Scale now.

Every metric, every margin, every move — anchored to the bank. Your verified financial position, ready as it settles.

Start for free → Talk to the team
The Standard of Truth.
Built for the modern ecommerce operator

One verified system. Every angle of your business.