Compare Truence

Truence vs Lifetimely

Lifetime value modelling or settled cash?

Everything else in commerce reads the click. Truence reads the bank.

TTruenceBank-confirmedLLifetimely
Scale nowSee what settled

Truence is the verification layer the commerce economy runs on. Not an analytics tool. Not an attribution model. Not accounting software. The layer beneath all of them that confirms whether what they reported was real.

If it did not settle in the bank, it is not true yet.

Bottom line: keep Lifetimely. It reads cohorts and payback curves well, and it does it at a low price. Truence does not replace it. Truence sits underneath and confirms the revenue and ad return it reports against the deposit that cleared your bank.

Lifetimely builds cohorts and lifetime-value curves from your store's order history, which is the right lens for retention and payback questions.

Truence answers a different question: of everything the channels claimed this month, what settled, what was withheld, and what is genuinely available to commit.

Accounting confirms the period after month-end. Attribution models the click, forwards, from pixels. Truence prices the decision off what settled — while you can still act on it.

Attribution platformsAccounting softwareForecasting toolsAgent commerce surfaces
Truence — verification layer
TrueRevenueTrueMarketingTrueForecastTrueBooksTrueAgent
Your bank
Settled deposits
Every tool above reads what it was given. Truence reads what the bank settled.
Core differences

What each system reads.

Reported, then confirmedAttribution and accounting tools report what the platform, pixel or ledger recorded; Truence reads the deposit that cleared your account and confirms which of it landed.
Every deduction namedOther systems net fees, returns, reserves and chargebacks into one figure or require manual entry; Truence names each one against the payout it left.
Split payouts reassembledOther systems treat a bank deposit as one lump sum; Truence reassembles it back to the orders inside it.
Agent commerce, scored before settlementNo attribution or bookkeeping platform reads agent orders today; Truence scores them before the payout moves, across ChatGPT, Claude, Gemini, Perplexity and Copilot.
Read-only, never moves moneyTruence connects permissioned and read-only through Plaid, never initiates a transfer, and does not replace any system it reads alongside.
Side by side

Why founders choose Truence.

 
TruenceBank-confirmedWhat Truence confirms
What Lifetimely reports
Creative and click modelling
What Truence confirmsVerifies settled outcomes by design, rather than modelling clicks
What Lifetimely reportsCohort and lifetime-value analysis Truence does not attempt
Speed of same-day campaign signal
What Truence confirmsConfirms each order the moment its settlement lands, then holds the figure
What Lifetimely reportsFast payback and repeat-purchase curves
Revenue confirmed to the deposit
What Truence confirmsEvery order confirmed against the deposit that cleared your bank
What Lifetimely reportsRevenue read from the storefront and ad platforms
Settlement classified per payout
What Truence confirmsFees, refunds, reserves and adjustments named on every payout
What Lifetimely reportsPayout detail sits outside the reporting model
Split settlements resolved
What Truence confirmsOne order traced across processors and marketplaces into one settled figure
What Lifetimely reportsOrders across processors are reported separately
Ad return settled against deposits
What Truence confirmsReturn measured against the money that reached the bank
What Lifetimely reportsReturn attributed from tracked clicks and views
Acquisition cost, settlement-adjusted
What Truence confirmsFour variants: blended, new-customer, settled and contribution-adjusted
What Lifetimely reportsAcquisition cost measured on reported conversions
Where the attribution trail breaks
What Truence confirmsThe exact hop between click, order, payout and deposit, named
What Lifetimely reportsModelled coverage across the tracked path
Product and collection performance
What Truence confirmsRanked on the money that stayed, net of fees and refunds
What Lifetimely reportsRanked on reported revenue
Customer lifetime value
What Truence confirmsLifetime value measured on settled revenue only
What Lifetimely reportsCohort value from store order history
Inventory and fulfilment
What Truence confirmsPlanned against settled outcomes and dated cash
What Lifetimely reportsReporting on units sold
Cash arrival at 7, 14 and 30 days
What Truence confirmsForecast with confidence bands on each horizon
What Lifetimely reportsNot forecast
One operating verdict
What Truence confirmsOne verdict a day, with the trigger that produced it named
What Lifetimely reportsDashboards and alerts for the analyst to read
Model confidence published
What Truence confirmsPublished on every figure, including when confidence is low
What Lifetimely reportsModel confidence is internal
Books closing to the bank
What Truence confirmsClosing to the bank in real time, ready for your accountant
What Lifetimely reportsOutside the reporting scope
Sales tax by state
What Truence confirmsLiability by state, with the next filing dated
What Lifetimely reportsOutside the reporting scope
Disputes
What Truence confirmsCarried case by case, with a recommendation on each
What Lifetimely reportsReported as a metric
Agent orders
What Truence confirmsScored before settlement, then traced to the deposit
What Lifetimely reportsReported alongside human orders
Access model
What Truence confirmsRead-only through Plaid, and can never move money
What Lifetimely reportsRead access to platform data
The whole product

What you get with Truence.

Revenue Verification

Know exactly what you made.

  • Every order confirmed to the deposit that cleared
  • Settlement classified per payout, with fees, refunds and reserves named
  • Split settlements resolved across processors and marketplaces
  • Revenue in transit dated, so you know when it arrives
Marketing Intelligence

Know what your growth actually returns.

  • Ad return settled against deposits, channel by channel
  • Settlement-adjusted acquisition cost in four variants
  • The hop where the attribution trail breaks, named
  • Product and collection performance on the money that stayed
Predictive Intelligence

Know what is coming, and trust it.

  • Cash arrival at 7, 14 and 30 days with confidence bands
  • Model confidence published on every figure, including low states
  • One operating verdict with its trigger named
  • Inventory and fulfilment planned against real settled outcomes
TrueBooks

Close your books to the bank.

  • Books closing to the bank in real time
  • Sales tax by state with the next filing dated
  • Disputes carried with a recommendation per case
  • Exports your accountant can take straight into the ledger
Commerce Intelligence

Pour your money into what actually builds your wealth.

  • Customer lifetime value measured on settled revenue
  • Product and collection margin the day the order ships
  • Channel contribution ranked on money that stayed
  • Cash you can commit, cleared and dated
Agentic Payouts

Capture the next wave of sales.

  • Agent orders scored before settlement
  • ChatGPT and agent checkout traced order to deposit
  • Agent channels ranked beside human channels on settled outcomes
  • Read-only access that can never move money

There is one number underneath everything — the money that reached your bank.

Pricing

What Truence costs.

Truence

$149 to $1,190 a month

Verify $149, Operate $399, Institutional $1,190 a month billed annually. Enterprise is custom.

  • Every plan includes read-only bank and processor connections
  • Channel reconciliation and a bank-verified ledger on every plan
  • No percentage of revenue, no percentage of ad spend

Keep Lifetimely. Truence does not replace it. Lifetimely reports from clicks, pixels and platform-reported conversions; Truence confirms against the deposit that cleared your bank.

Questions

What founders ask before they switch on.

Do I have to replace Lifetimely?

No. Truence is the layer beneath it. Keep Lifetimely doing what it does well, and let Truence confirm the revenue, margin and ad return against the deposit that cleared your bank.

How fast is setup?

Connects instantly. You link your store, processors, ad accounts and a read-only bank connection, and the first settled figures appear as soon as the deposits are read.

What can Truence access?

Read-only access through Plaid and the platform APIs. Truence can read settlements and deposits and can never move money.

What happens to the numbers I already report?

They stay. Truence shows the claimed figure beside the settled figure, names the difference, and gives you one number a banker will sign and an auditor will defend.

Run on what’s real.

Connect your store, your processors and a read-only bank feed, and every number you act on traces to a deposit that cleared.

Scale nowSee pricing
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