For founders

Scale the company on certainty.

Truence connects your store, your ad platforms and your bank, then proves every figure against the deposit that cleared — so you make the big calls on live, verified data and move faster than the market.

A founder standing in their own product studio in calm natural light, mid-decision
This monthBank confirmed
Cash$327,540
Profit$268,910
Best growth lane
Google3.1x
Headroom to invest
Safe today$96,200

TrueRevenue

Last 30 days

Key performance indicators

Cash in the bank$327,540+3.6%vs $316,180

Deposits cleared this month.

Bank-confirmed profit$268,910+2.2%vs $263,100

Reconciled against every source.

Cash in the bank by source · 8 rows · Updated 11:18 PM

  • Shopify2,418 orders$128,400RECONCILED
  • Stripe1,914 charges$86,220BANK CHECK
  • Amazon logoAmazon2 settlements$42,180RECONCILED
  • PayPal618 payments$28,640CONFIRMED
  • Walmart1 settlement$19,340RECONCILED
  • Etsy412 orders$12,180BANK CHECK
  • Shop Pay Installments184 plans$6,420RECONCILED
  • Plaid logoWire and other9 transfers$4,160CONFIRMED
  • Cash in the bank, all sources$327,540CONFIRMED
Illustrative product view.

Connect the stores, ads and banks you already run on.

Amazon logoPlaid logo

You scale as fast as you can trust what cleared.

Truence

Truence gives one figure for cash, profit and return, each traced to a deposit that already cleared — so the next decision is the confident one.

Cash in the bank$327,540

Eight sources reconciled to deposit ····4021.

Bank-confirmed profit$268,910

Every deduction named, nothing estimated.

Headroom to invest$96,200

Safe to commit today, above your cash floor.

A founder reviewing live figures on a tablet on the shop floor
Grow fasterPut the next dollar where it already pays.Return measured at settlement, channel by channel, so growth compounds on proof.
Four sources, one answer

Every platform tells a story. The bank tells you the truth.

Shopify, Meta and Stripe each describe last cycle in their own terms. Truence resolves all three into the one position your bank confirmed — the one worth deciding on.

Shopify reports$1,189,300Order value before fees and refunds
Meta reports$1,204,800Attributed revenue on its own window
Stripe reports$1,171,900Captured before payouts and reserve
Your bank confirms$1,152,400Money that landed — the figure you scale on
The month, followed to the money

One month, five decisions, every one made on proof.

A founder's last cycle at Harbour Supply Co., from the Monday position to the figure an investor can rely on.

01Monday, 7:40am · the company in one page

Open one page and know exactly where you stand.

Cash, profit and return are already reconciled to the deposits that cleared, so the week starts with a decision rather than a data pull.

See TrueRevenue
Plaid logoOperating position · last cycleBank confirmed
Cash in the bank
$327,540
Bank-confirmed profit
$268,910
Sources reconciled
8 of 8
Unexplained
$0
A founder opening the week's verified position on a laptop
02Tuesday · the growth call

Put the next dollar where it already pays you back.

Return is measured at settlement, channel by channel, so the strongest lane is obvious before a single extra dollar is committed.

See how TrueMarketing works
Settled return · last 30 daysVerified
Google
3.1x
Meta
2.4x
TikTok
1.6x
Blended, settled
2.5x
A founder and their team reviewing performance on the shop floor
03Wednesday · the inventory commitment

Commit to stock knowing the cash is really there.

Every incoming settlement is dated to the day it lands, so a $96,200 headroom is money you can spend, not money you hope arrives.

See how TrueForecast works
Cash headroomDated
Clearing this week
$118,400
Clearing next week
$96,260
Cash floor held
$120,000
Safe to commit today
$96,200
Stock boxes staged on a bench ready for a reorder
04Month end · no scramble

Close the month in one sitting, not one week.

The ledger is built from cleared money as it moves, so the close is a review of work already done rather than three weeks of catch-up.

See TrueBooks
Close · last cycleReady
Revenue confirmed
$1,152,400
Reconciled records
9,418
Open items to confirm
3
Difference to bank
$0
A founder reviewing the closed month at a quiet desk
05Any day · proof on demand

Hand anyone your position, and the proof behind it.

Lenders, investors and buyers read the same bank-confirmed position you run the company on, with every figure traceable to the deposit it came from.

Why bank verification
Verified positionIssued
Period
Last full cycle
Gross
$1,189,300
Named deductions
−$36,900
Banked
$1,152,400
A founder presenting the verified position to an outside party
The Intelligence CentreFounder Intelligence

Run the whole company from one console.

Position, growth, cash and books — four views of the same settled ledger, each one screen, always current. No scrolling for the answer.

Truence Intelligence CentreVerifying liveTrace any figure to its deposit⌘KMaya Ruizmaya@northfield.co
Cash in the bank$327,540Every source reconciled to the deposit
Bank-confirmed profit$268,910After every named deduction
Sources agreeing8 of 8No open difference this month
SourceShareBankedState
Shopify2,418 orders reconciled$128,400Confirmed
Stripe1,914 charges reconciled$86,220Confirmed
Amazon2 settlements reconciled$42,180Confirmed
PayPal618 payments reconciled$28,640Confirmed
Walmart1 settlement reconciled$19,340Confirmed
Etsy412 orders reconciled$12,180Clearing
Shop Pay Installments184 plans scheduled$6,420Clearing
Wire and other9 transfers$4,160Confirmed
Cash in the bank, all sourcesConfirmed against deposit ····4021$327,540Banked
Ask your analytics provider one question:

Has this actually reached my bank?


The decisionTruenceAttribution platformsAccounting platforms
Cash and profit confirmed against the bank depositMatched to the deposit that clearedReported from platform totalsReconciled after month-end
Return on ad spend measured at settlementSettled return, channel by channelClaimed return on clickNot offered
Cash forecast built from confirmed historyDated week by weekModelled on projectionsNot offered
Books ready to close in real timeReconciled as money landsNot offeredClosed weeks later
One verified position lenders and investors acceptBank-confirmed, on demandNot offeredPrepared on request
Cash and profit confirmed against the bank deposit
Matched to the deposit that cleared
Attribution platforms
Reported from platform totals
Accounting platforms
Reconciled after month-end
Return on ad spend measured at settlement
Settled return, channel by channel
Attribution platforms
Claimed return on click
Accounting platforms
Not offered
Cash forecast built from confirmed history
Dated week by week
Attribution platforms
Modelled on projections
Accounting platforms
Not offered
Books ready to close in real time
Reconciled as money lands
Attribution platforms
Not offered
Accounting platforms
Closed weeks later
One verified position lenders and investors accept
Bank-confirmed, on demand
Attribution platforms
Not offered
Accounting platforms
Prepared on request
See the full comparison

Every Truence figure traces to a settled bank deposit.

FAQs

Answers before you connect.


What do I connect, and how long does it take?

Your platforms and your bank, once. Truence reconciles from there and your verified position is live the same day.

Where do the numbers come from?

Every figure resolves to the deposit that cleared, so the number you decide on is the number that arrived.

How do I know where to put the next dollar?

Return is measured at settlement, channel by channel, so the strongest lane is obvious before you commit budget.

Can I share this with a lender or an investor?

Yes. Your verified position reads the same to everyone, with each figure traceable to the money it came from.

Which products will I be working in?

TrueRevenue, TrueMarketing, TrueForecast, TrueBooks and Agentic Commerce — all answering to the same bank-confirmed truth.

For founders

Your business already knows the answer. Truence puts it in your hands.