Straight answers, so you can decide quickly.

Truence confirms how much revenue your business actually earned by tracing orders through to the deposits that cleared your bank, rather than relying on platform-reported or modelled figures.

No. Attribution models who deserves credit before the money settles. Truence prices every channel off the settlement itself, in real time, once the money has moved.

No. Truence verifies the revenue layer your accounting software reports on, so the books close on a figure that already reconciles.

Through Plaid. You authorise the connection with your bank, choose which accounts are included, and Truence reads transaction data for reconciliation. Written security documentation is available on request at Sales@truence.com.

No. Every integration is read-only. Truence reads source records and reports a reconciled figure; it never writes entries into a store, ledger or bank account.

The privacy policy sets out how data is handled, and specific written documentation can be requested at Sales@truence.com.

Shopify and Amazon, with multichannel setups merged into a single view so one order is never counted twice.

Stripe, PayPal and Shopify Payments on the processing side, and Meta, Google and TikTok on the advertising side — with fees, refunds and payout timing accounted for throughout.

Request it. New integrations are prioritised on founder demand, and the roadmap is shared openly.

Connect your stores, processors, ad accounts and bank through the guided setup. Most stores see their first reconciled month the same day.

Yes. Forecasts are built from verified, bank-confirmed revenue rather than gross or modelled figures, so the runway you plan against is the runway you have.

Agent-placed orders are verified against settlement in the same way as any other order. See the Agentic Commerce page for what exists today.

Compare platform-attributed revenue with break-even ROAS, contribution margin, refunds, disputes, payout deductions, and the amount that ultimately settled. Platform ROAS alone is not a complete profitability answer.

Meta and Shopify answer different questions. Differences can result from attribution windows, view-through credit, privacy and modeling, time zones, duplicate channel credit, cancellations, refunds, fraud, and cross-device journeys.

Processors batch orders into payouts and account for fees, refunds, disputes, reserves, and timing differences. Match the bank deposit to its payout, then review the transactions inside that payout.

There is no single true ROAS unless the numerator, denominator, attribution method, adjustment rules, and time window are defined. Settlement-supported ROAS follows supported platform-attributed outcomes through orders, adjustments, payout, and bank settlement; it does not prove an ad caused the sale.

Divide eligible acquisition spend for a defined period by qualifying new customers from the same cohort. State which expenses count, how a new customer is identified, how refunds and cancellations are handled, and how long the cohort matures. Truence applies defined adjustment, settlement, and maturity rules when presenting SCAC.