1. Introduction
Truence ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, process, store, and safeguard your information when you use our services and connect third-party platforms.
By using Truence, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Information We Collect
We collect information in the following categories:
2.1 Account Information
- Name
- Email address
- Business details
- Authentication credentials
2.2 Third-Party Platform Data
When you connect external platforms, we collect and process data via secure OAuth authorization.
E-commerce
- Shopify
- Amazon
Data collected:
- Orders, products, revenue data
- Transaction summaries
- Currency and timezone
Advertising
- Meta (FB/IG)
- Google Ads
- TikTok Ads
Data collected:
- Ad spend, clicks, conversions
- Campaign metadata
Financial
- Stripe
- Plaid
- QuickBooks
Data collected:
- Transactions & payouts
- Account balances
2.3 Technical & Usage Data
- IP address, Browser type, Device information
- Usage metrics, Timestamps, Feature tracking
3. How We Use Your Information
3.1 Analytics & Reporting
- Unified dashboards across platforms
- Profitability and cost insights
3.2 Financial Reconciliation
- Cross-platform data comparison
- Anomaly and discrepancy detection
3.3 Predictive Modeling
- Revenue and ROAS forecasting
- Growth performance models
3.4 Account Management
- User authentication
- Customer support
4. Cross-Platform Data Processing
Truence may combine data from connected platforms to provide unified business intelligence.
Combined data is the foundation of our Verified Operating Truth.
5. Read-Only Data Access Policy
We Do:
- Retrieve and process platform data
- Securely store analytics data
We Do NOT:
- Modify ads or financial records
- Initiate financial transactions
6. What We Do NOT Do
- Sell your personal or financial data
- Share access tokens with unauthorized parties
- Access sensitive personal data of your customers
- Modify third-party platform data without permission
7. Data Retention
Data is retained while account is active. Disconnection triggers deletion within 30 days.
8. Data Security
We use TLS 1.3 encryption, secure OAuth2, and regular security audits to protect your data at rest and in transit.
10. Your Rights
You have the right to access, update, or request deletion of your personal data. You may also object to processing or request data portability by contacting our privacy team.
11. How to Revoke Access
You can revoke Truence's access to your connected platforms at any time from your account settings or directly within the third-party platform's application settings.
12. Data Processing Location
Your data is processed and stored in secure data centers located in the United States. By using the Service, you consent to this transfer and processing.
13. Compliance
We adhere to applicable data privacy regulations, including GDPR and CCPA, where applicable to our operations and user base.
14. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
15. Contact Information
Acceptance
By using Truence, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.