Bank-confirmed spend
Ad spend pulled from settled bank withdrawals, not the platform invoice estimate. Refunded and clawed-back spend is removed automatically.
Verified Growth Intelligence
Prove every campaign.
The platform reports the click. The bank confirms the dollar. Truence shows the difference, channel by channel, campaign by campaign, product by product, so you scale what is working and starve what is not.
Verified ROAS · Last 30 days
True Net ROAS2.41×(Platform reported 4.18×)
Verified Spend
$184,221
↑ 12%
Verified Revenue
$443,378
↑ 18%
Phantom Revenue
$329,847
Was counted twice
Settled Margin
38.4%
↑ 4.1pt
✓Meta · Spring Catalog
✓Google · Brand Search
×TikTok · Trend Pack
✓Klaviyo · Lifecycle
Why it exists
Most growth dashboards are flattering, not factual.
Pixel-based attribution counts views as conversions, deduplicates poorly across platforms, and has been quietly inflating reported ROAS since 2021. Truence ignores the platforms and asks the only ledger that matters: your bank.
A founder spending $50,000 a month is typically over-reporting revenue by 30 to 60 percent.
Meta, TikTok, and Google each take credit for the same conversion. Post-purchase surveys are guesswork. Modeled conversions inflate. Refunds and chargebacks are never subtracted. Truence rebuilds the math from the bank up: the only number that cannot be modeled, only deposited.
No pixels No modeled conversions No double-counting Settlement-grade only
2.41×
Median verified ROAS vs 4.18× reported
42%
Average over-reporting vs bank-settled
$11.4K
Median monthly ad-waste recovered
12+
Ad and store integrations
Capability 1 · Verified ROAS
Settled revenue divided by settled spend. Nothing else.
Truence reads ad spend from your bank, reads revenue from your bank, and matches every order to a settled deposit. The result is a true ROAS that holds up under audit, board scrutiny, and underwriting.
Bank-confirmed revenue
Every sale matched to a Shopify, Stripe, Amazon, or PayPal payout that hit your account, net of fees, holdbacks, refunds, and chargebacks.
Cross-platform deduplication
One purchase, one credit. Truence allocates each verified order to a single source channel using deterministic post-settlement logic, not modeled probabilities.
| Channel | Spend | Reported | Verified | Action |
|---|---|---|---|---|
| Meta Ads | $48,221 | 5.16× | 2.84× | Scale |
| $11,440 | 7.92× | 6.12× | Scale | |
| TikTok | $22,907 | 3.40× | 0.71× | Cut |
| $8,140 | 2.18× | 1.42× | Cut | |
| Klaviyo | $3,212 | 10.20× | 9.40× | Scale |
Verified ROAS Heatmap · 30 Days
6×+ 3–6× 1.5–3× <1.5×
W1
W2
W3
W4
Meta Ads
2.9×
5.2×
2.7×
4.8×
3.1×
5.4×
2.8×
5.1×
Google
6.3×
8.1×
5.9×
7.6×
6.1×
7.9×
6.5×
8.4×
TikTok
0.7×
3.4×
0.6×
3.1×
0.8×
3.6×
0.5×
2.9×
Klaviyo
9.4×
10.2×
9.1×
9.8×
9.6×
10.5×
9.3×
10.1×
Pinterest
1.4×
2.2×
1.3×
2.0×
1.5×
2.4×
1.2×
1.9×
Amazon
2.1×
4.1×
1.9×
3.8×
2.2×
4.3×
2.0×
3.9×
Strikethrough = platform-reported · Bold = bank-verified
Compared to the market
Pixel platforms model. Truence settles.
Attribution platforms tell you what happened on the click. Accounting platforms tell you what happened on the books. Truence is the only layer that closes the loop between them by matching every order, fee, refund, and payout to a settled bank deposit.
| Capability | Platform Analytics | E-comm Accounting | Truence |
|---|---|---|---|
| Pulls ad spend from the bank, not the invoice | No | No | Yes |
| Deduplicates conversions across ad platforms | Modeled | Not in scope | Settlement-based |
| Subtracts refunds and chargebacks from ROAS | Rarely | Yes | Yes |
| Reports SCAC ladder (4 layers) | No | No | SCAC1 to SCAC4 |
| Channel-level contribution margin | Revenue only | Aggregated | Per channel |
| Scaling guardrails tied to bank balance | No | No | Three-rail engine |
Capability 2 · Channel P&L
Every channel, fully opened.
Click any card to flip and see the full verified P&L: gross revenue, refunds, fees, chargebacks, net revenue, ad spend, contribution, and true margin. Every number settled to the bank.
Channel P&L Cards · Bank-settled
Click any card to reveal full P&L
Continue exploring
Keep going across the verified stack.
Verified Position
The single operating truth.
Ten platforms reporting one number each, collapsed into one indisputable view of the business.
Explore →Predict
Forecast that scales capital.
Tells you which ads to scale, which products to push, and where capital is being quietly wasted.
Explore →TrueBooks
Books that match the bank.
Auto-bookkeeping confirmed against settlements: verified, not estimated.
Explore →Built for operators like you
One operator. One verdict per channel.
Daniel runs paid acquisition for an outdoor goods brand. The day Truence verified his ROAS, three channels moved tiers and one got cut entirely.
Channel Verdict · Bank-settled
Composite ROAS 3.74×
→ Scale
3
Google · Brand
$11.4K spend
6.12×
Klaviyo
$3.2K spend
9.40×
Meta · Spring
$48.2K spend
2.84×
→ Hold
2
Pinterest
$8.1K spend
1.42×
Amazon Ads
$14.5K spend
1.93×
→ Cut
1
TikTok · Trend
$22.9K spend
0.71×
Each chip moves the moment the bank settles. Last reshuffle: just now
Verified ROAS calculator
See your real ROAS before you spend the next dollar.
Connect Meta or Google + your bank. Truence rebuilds the math from settled deposits and tells you whether to scale, hold, or cut. Free for the first 30 days.
Read-only Plaid · No card · Cancel anytime.
Stop scaling against numbers that do not exist.
Connect your stores, your ad accounts, and your bank. Truence shows you the verified ROAS, SCAC, and channel margin in under fifteen minutes, and tells you where to put the next dollar.